Gene Rice is a native Atlantan who graduated from The University of Georgia with a degree in Consumer Economics. As a co-founder of Vantage Realty Partners, in 2007, Gene has built the business from the ground up, developing strong relationships with neighbors, business owners, investors and developers alike. His primary focus is to create value on projects that have a positive impact on the entire community.

Gene has forged a niche in tenant representation and site selection in the office, retail and restaurant markets. He also works with principals on investment properties ranging from retail centers to land and mixed-use developments.  

Gene and his wife Isabel live in Virginia Highland with their three children. The couple is very active in their community, having founded the highly successful Zoo Atlanta fundraiser, Jazzoo ( in 2008. In addition, in 2008 Gene and Isabel partnered with Catholic Charities to bring Adopt-A-Family to their parish, the Cathedral of Christ the King. Through this program, they have helped over 300 families in need each year during the Christmas season.

Gene is a member of the Atlanta Commercial Board of Realtors, International Council of Shopping Centers, YCR, Old 4th Ward Business Association, Christian Business Leaders, the Capital Group, JAZZOO Atlanta Board, and Adopt-A-Family. 

Office :: 678.686.3101 Email ::  Fax :: 678.686.3107